To say that I have a fun job is an understatement! What makes it so much fun… simply, the people I get to photograph. Sam Woods and her Vibrant Concepts team are regular clients of mine and each time they book a shoot, I know there’ll be plenty of laughs, some great looks and some cool photography and this shoot was no different.

Sam is constantly having to update her images as her job dictates that she moves with fashion and times and each time I photograph her I just love what she comes up with in regard to contemporary fashion.

This shoot was for upcoming spring and summer fashion for Westfield shopping centres and Sam’s profile images for them. We also included some photos of Jordi, Sam’s daughter and business colleague for upcoming articles, newsletters, blog and website images.

To finish off, it was a team photo of all the girls that make Vibrant Concepts what it is.

If you want to know more about Sam and Vibrant Concepts, click here.

Every shoot, Sam seems to reinvent her look and make it seem so easy.

Jordi bounced through the shoot.

All the girls in the studio loved this look for Sam.

Movement was the aim to show off this top.

Same hair, new outfit, totally different feel to the image.

A little summer dress for Jordi.

The VC Team.

Great to see a mother daughter team working so well together.

One of my favourite images of Jordi.

Sam having some fun with the shoot.

If mum can do it, so can I!

Another summer dress.

It's difficult not to have fun at a shoot like this!

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